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NIKE “CAMP VICTORY”

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The Nike pavillion at the London 2012 Olympic Park - pretty good activation idea! 


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Volvo Trucks - The Ballerina Stunt

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GOOD CONTENT

World record-holding highliner Faith Dickey battles in the wind to cross the line between two speeding trucks. Will she make it before the trucks reach the tunnel that lies behind the next bend? 

The stunt was set up to show the precise handling of the new Volvo FH. Filmed on an unopened highway in Croatia in cooperation with Hollywood stunt director Peter Pedrero (James Bond, Harry Potter, Pirates of the Caribbean.) Directed by Academy Award nominee Henry Alex Rubin.


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KRAFT Macaroni & Cheese presents “Dinner, Not Art.”

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Kraft has finally digitalised the macaroni art that every kid - especially in America - enjoys to get into at dinner time!

You can now make digital macaroni art on your iPad® or computer and save the real noodles for dinner. http://www.DinnerNotArt.com 

I love the social element as well. Kraft is also using some of the submissions as cover photos on facebook to increase advocacy amongst fans. 

With the increase of kids playing with iPads, this was meant to happen hey?


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Expedia Australia presents: Tag Me If You Can - Play Today!

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Your passion for travel could have won you a share of $150,000!

Travel host, Nathan Jolliffe, travelled to 15 secret locations. Each day Expedia posted a video clue of where he was and all you had to do was tag him on the map first and to win cold hard cash.

http://www.expedia.com.au/tagme


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Listerine - Flipbook with Bad Breath

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A good idea from Listerine Hong Kong. 

A flipboard of a woman blowing you a kiss who happens to have eaten quite a lot of onions… nice activation for sampling, with 66% of people who received the flipbook redeeming a sample. 


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#LifeAfterDark

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Another nice idea to showcase that OOH media doesn’t have to be boring :)

#LifeAfterDark 


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Zombie Experiment NYC

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Go to http://putzombiesback.com to find out a bit more on the campaign. Could zombies live among us?

They transformed a few New Yorkers to find out…


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Domino’s Ultimate Delivery Vehicle Project

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Another brilliant social media initiative from Domino’s - this time around the vehicle of the future - and one that they could use to deliver their products :) The good strategy is in them tapping into the existing community of ‘auto-making-lovers’ LocalMotors.com 

GOOD MOVE!

At Domino’s we’ve worked hard to make our pizzas better than ever. Now we need to create a better way to deliver them. So we’re partnering with Local Motors, and their talented online community of car designers, to create the ultimate pizza delivery vehicle. See what designs and ideas other are submitting, and even submit your own at LocalMotors.com/Dominos.


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The LEGO® Story

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As The LEGO Group celebrates its 80th Birthday, we take a look back at its history with this short animated film.  This is so nicely done, watch it when you have 17 minutes to spare :) 


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all in, all 2012 - #2@12 adidas barricade

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London 2012 is by far the most social games yet. Fans tweeting athletes, athletes tweeting fans. To celebrate the greatest social frenzy in the history of the games we’ve tech’d-up this red adiPower Barricade to receive tweets straight to the shoe. Tweet the shoe direct @adidasbarricade. It’s the future of athlete connectivity and another episode in a series of red performance shoes customized with moments from the games. all in. all 2012. #client


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